To continue reading this content, please enable JavaScript in your browser settings and refresh this page. In today’s competitive market, companies are constantly ...

Scott Gardner is the Founder and CEO of Liquid Agency, a brand consulting and activation agency based in San Jose, CA. My series on brand and employee believers explored how to create (or identify) ...

Your team’s engagement can help refine your competitive edge. In saturated, highly competitive markets, a distinct brand identity can make all the difference in standing out and becoming unforgettable ...

In most organizations, the term “employee experience” is misunderstood, often reduced to perks, policies or engagement scores. But at its core, the employee experience is the sum of all touchpoints an ...

Companies have discovered the untapped marketing value of their employees and how they can become assets in their efforts to raise awareness about the benefits of their products and services. Social ...

In today's connected world, businesses constantly search for innovative ways to boost their brand presence and break through the noise. While digital marketing, social media and influencer ...

Internal branding strategies involve the intentional alignment of organisational values, culture and practices to foster a shared sense of purpose and commitment among employees. Central to this ...

When you think of any major retailer, you probably immediately imagine a personality, a distinct vibe, or something about the company that sets it apart in the marketplace. This branding isn’t just ...

Compare the best workforce media platforms for brand-locked employee content, including OnBrand, Seenit, Vouch, Socialive, VideoMy, and more.

You've heard of user-generated content, but how about employee-generated content? Of all the types of content at your disposal, employee-generated content (EGC) is the most effective at simultaneously ...

Remember when a polished corporate message was all you needed to win over your audience? Those days are gone. People are skeptical of brand-speak and polished marketing campaigns, preferring real, ...

How your business shows up on social media and everywhere else online is a critical piece of your strategy for attracting new potential employees. One of the first things potential employees do when ...