What if your marketing strategy could not only keep up with the fast-paced digital world but actually thrive in it—effortlessly blending creativity with innovative automation? Welcome to the world of ...

Melleka Marketing keeps the process simple: clear goals, consistent execution, transparent reporting and weekly improvements. The mission is to make digital marketing accessible, measurable and ...

In this modern day and age, it’s becoming more common that target audiences are becoming younger and younger, but it can be hard to grab their attention. Marketing to millennials can be hard to do, ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the gimmicks with these tips.

LG: To kick off the interview, could you give a quick overview of your role at IBM? I’m the Editor in Chief for EMEA. I connect the regional campaign teams with the worldwide campaign teams to ensure ...

Don't miss a MarketingProfs podcast, subscribe to our free newsletter! In the episode, host George B. Thomas chats with B2B Forum speaker Michael Barber, and parts of their conversation could surprise ...

Credit card experts are full of tips and tricks to help you get the most out of your credit cards. Card issuers have their own tips and tricks – but they work a little bit differently than what the ...